It’s when the elderly female customer asked this question that I realised we need to touch more in our retail businesses. Not in an offensive way. The odd touch here or there at the right time provides a connect no internet business can get close to. Two people, connecting on a common interest, touching skin provides a warmth critical to our success. I understand that the social networking facilities online will change the way we interact with each other, until that is ubiquitous retailers like me ought to exploit the opportunity to touch our customers. Yes, you can touch me for luck.