Seattlepi.com reports that, Smilebox, an online greetings start-up, has secured US$5 million in funding. The story is three weeks old, sorry. Like any start-up story there is plenty of froth and promise. What makes this interesting is that it’s in the greetings space which hae been largely ignored in online plays in recent years. I’m interested because greeting card sales are important to newsagents. I’ve seen data suggesting that our retail channel has round 40% of greeting card sales in Australia.