NW has a bright green masthead this week – making it stand out in the crowding women’s weeklies section on newsagent shelves.
The WHO Weekly once off price drop to $2.95 is working with consumers – sales have been very strong. In my own store I’ve seen people who usually ignore the title purchase it because of the low price. It’s a great way to get people to take a second look.
ZOO Weekly is soft in its third week. Compared to Picture and People it’s slipping. Blokes are not weekly magazine customers. But maybe they are in enough places to warrant the title being published.
The Commonwealth Games Program is selling very well.
Magazines were up 7% in February this year compared to last in my store. What’s interesting is the Buying & Selling, Food & Wine and Computers & Gaming categories were all down 20%. It’s been this way for a year now. These categories are in serious trouble yet newsagents continue to get loaded with stock.