Thanks to Micro Persuasion I have found out that BlogBurst is offering a syndication service that places selected blogs on mainstream media destinations such as: the San Francisco Chronicle, Washington Post, Houston Chronicle and San Antonio Express-News. This is clever innovation. It respects the value good blogs can add to an existing media outlet, it recognises that reporting is changing and it opens an opportunity for mainstream media brands to build a more relevant connect to today’s online news consumer. Citizen Journalism is alive and well and making its way to smart newspaper websites.