It’s not often you get customers asking about a new title days before the first issue has arrived in store. Famous is no regular magazine launch. Pacific Magazines is doing plenty right with this launch. Newsagents have received excellent pre-launch material along with some champagne. The marketing groups have been engaged in strategies for driving sales. And, now, the consumers are having their interest nicely piqued thanks to their advertising campaign. Monday will be interesting. Once we’ve found real-estate in the already full women’s weeklies section to display the title we’ll await sales results with anticipation. So far, Famous is looking like the best launch so far this decade.