Product giveaways attached to the cover of magazines are popular with consumers and regularly used by publishers. In most cases there is a good sales kick. While retailers (like me) occasionally get frustrated at the display challenges we embrace the opportunity in pursuit of sales. This month’s Australian OK! magazine has a sachet of coffee granules attached to the cover. It’s a nice giveaway. The problem is the glue is poor quality, meaning that the coffee sachets fall off and the glue on the magazine cover looking like snot. Not a good look. This reflects badly on the retailer and makes for considerable mess to clean up.
Mark- I read your posts- This morning’s headline about MAGAZINE SNOT made me laugh-