ZOO Weekly(aimed at men 18-34)) launches with a free sample issue on February and Famous (aimed at women 18-34) launches on February 20. With Monday as the on sale day for both these new weeklies, getting display attention will be a challenge with New Idea, Woman’s Day, TV Week and NW already claiming prominent real-estate on the same day. Given that weekly magazines achieve, on average in newsagencies, above 50% of sales on the first day of their on sale period the real-estate challenge will b felt somewhere – either with less space to promote existing titles or insufficient space to support the new titles.
A weekly magazine requires a full tier of space to create a reasonable retail presence. This means nine pockets and a flat stack area. Finding this for two new titles will be a challenge for many newsagents. It will be easier in the women’s weeklies area than in the men’s section.
An additional challenge for ZOO will be the shopping habits of the male purchaser. Male magazines are in the high browse/low conversion area of the store. Whereas women’s weeklies are high traffic and quick purchase, men’s magazines are where blokes come to pass time. Getting blokes to enter their space with a difference mindset will be a challenge. That ZOO is entering the space with a free copy is a bold move and follows what worked for Alpha. I’m not keen on the giveaway model but if it works, hey, why go with it?
Having new titles supported by stong advertising campaigns is great. The challenge is with two so close to each other and both going on sale on a Monday.
When does Zoo weekly come out?
(Love the blog BTW)
How can I subscribe?
in the famous magazine march 12, there is a guess ad. girl with big black bag, gold chain hanging from side to side on bag, i would like to know who stocks that bag, ive been going crazy looking for it… can you help please….
Dear Sir or Madam,
This is M. Victor JIANG from Shanghai, China.
As you know, China is now in the great progress of fast development. Every year the China’s increasing rate of GDP is around 10%, which is the fastest in this world.
As a young man living in Shanghai city, I even can sense the times beat of China!
I think the readers of your newspaper, magazine or website will be interested in the more wonderful information of the current and ever changing China: the history, people, celebrity, anecdote, scenery, culture, vivid pictures, economy, finance, politics etc.
And I would like to represent your newspaper, magazine or website in Shanghai or even in China to re-discover China.
If your newspaper, magazine or website is interested in cooperating with me, please feel free to Email me back for further information!
Dear Sir or Madam,
This is M. Victor JIANG from Shanghai, China.
As you know, China is now in the great progress of fast development. Every year the China’s increasing rate of GDP is around 10%, which is the fastest in this world.
As a young man living in Shanghai city, I even can sense the times beat of China!
I think the readers of your newspaper, magazine or website will be interested in the more wonderful information of the current and ever changing China: the history, people, celebrity, anecdote, scenery, culture, vivid pictures, economy, finance, politics etc.
And I would like to represent your newspaper, magazine or website in Shanghai or even in China to re-discover China.
If your newspaper, magazine or website is interested in cooperating with me, please feel free to Email me back for further information!
And my Email/MSN is victormillionj@hotmail.com
SKYPE: victor.jiangmps