I guess it was only a matter of time. ClickzNetwork is reporting: Amazon Testing Contextual Ad Program with Affiliates. Amazon and its affiliate network has the traffic to make this work. It’s another disruption for mainstream media. In the bricks and mortar world department stores didn’t give over their own in store real estate to advertise other businesses.
What interests me in this is that an affiliate makes some money off each click, they share in the Amazon revenue. Newsagents in Australia don’t have such a relationship with publishers. While advertising rates rise annually (and the cover price remains the same for years) their share of revenue remains flat.