A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Stupidity costs sales of The Age in my newsagency

The Age has a website where newsagents record stock requirements. A genius within their organisation, without reference to us, dramatically cut our supply for today to the extent that we received enough stock for an hour of trade. It’s Saturday, a big day for the newspaper. After some frantic phone calls we were able to get additional stock. For all the challenges newspapers face the last thing publishers need is some twit making a decision like this. This has happened several times since Christmas. It makes me wonder if someone is out to sabotage The Age.

Update (Feb. 6) Turns out it was our fault. The genius at The Age. decided to cut us by 70% of our usual retail quantity because they did not think we would sell them. The part that is our fault is tat we did not go in and check to see if they changed our supply figures. This is how The Age. scales out product. All other publishers have better interaction so we have a heads up of change. We’ve learned a lesson and now will go to The Age. website daily to see if they have changed the supply figures again.

0 likes
Newsagency challenges

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image