Industry research specialists Borrell Associates has published a report predicting that in the US online employment advertising will pass newspaper employment advertising by the end of 2007. In 2005 online employment ad spending in the US was $3.5 million a compared to $1.3 million in 2004.
Today, Australia’s own seek.com.au has 103,013 jobs advertised online. PBL has been smart in purchasing a share of this business. While News Ltd has careerone and Fairfax has mycareer, neither enjoys the success of Seek. Seek has been the sole advertising medium for my companies since 2001.
It’s usually at this point in a post that I’d note that newsagents need to act now in response to this move online. The reality is that they are waiting for someone else to act and deliver online relevance to their businesses.