No better evidence of turning the supply chain on its ear is the news that As The World Turns, the US CBS network soap, which turns 50 this year, has commenced podcasting the audio of each episode. The details are at the CBS website.
Just over a year ago we didn’t know what podcasting was. Suggesting that CBS, or any other network, would do this with any of its shows would have been met with ‘not in my lifetime’ type comments. Podcasting is now a viable channel and a revenue generator for content publishers in TV, radio and print. My, how the world has changed in such a short time. And the pace of change will increase.