MediaPost is reporting that the US CBS network is developing content for delivery over mobile phones. These three to five minute episode programs represent another major media company going outside its traditional supply chain in pursuit of consumer connect. Last week it was News Corp. and its video on demand launch (at the same time as DVD release). Now CBS creating content which is mobile specific.
Newsagencies are a supply chain created specifically for the delivery and retail of physical news and information product. Publishers who supply us will (more and more) play in the online and mobile spaces. Our 4,600 stores need to be pursuing strategies (which we control) today which provide us with relevance in this world.