A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Habit and thin newspapers

Newspapers continue to be less than half their usual sizxe yet, on our neck of the woods, sales are as strong as ever. In fact, we’re 10% up on last Christmas/New Year. No matter how few pages included the habit of purchase drives sales. Newspaper publishers would do well to harness this loyalty – especially at this time of the year. Australians are uniqie when it comes to newspapers.

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