We launched a new online business four months ago. We set out to create a sustainable business focusing on one category of product and with our entire marketing spend to be focused online. Four months on, our monthly marketing spend as a ratio of sales is falling nicely, repeat business is growing and new customers are landing on our website each day as a result of effective keyword advertising partnerships. We could not have achieved anywhere near the same result through advertising in more traditional media of newspapers, radio and TV. This is why newspaper publishers are reinventing themselves. It is also why newsagents need to reposition themselves. Our online experience is helping refocus our retail newsagency so that it is more relevent for the over the counter opportunity.