We have just completed a shot fit in our newsagency and below are some photos.
The purpose of this fit was to redefine what we see as a newsagency – to move our store (at least) away from the tradition of the 1960s and 1970s. We’ve gone for a clean corporate feel without making the shopping experience too clinical.
The actual refit covered 40% of the floor space but because of relocation of stock from a customer perspective looks like a 70% change.
We’ve built in an enclosed professional window display and here is our first crack at using it – a strong message for diaries and calendars.
We’ve gone from skirting the card space taking a very strong stand – more than doubling our range and dramatically increasing consumer comfort. Early in the new year we’re installing two easy chairs and a coffee table.
We have also created another magazine promotions area – besides the two major areas. This one is ours in that we will not be using it for supplier driven promotions. We want to promote categories not usually covered which make a statement about our depth of range.
