Lottery sales account for considerable traffic in Australian newsagencies. While this traffic is not as efficient as I would like – 60% of lottery sales include no other products – it is important core traffic and revenue for our businesses.
It seems odd to me that the lottery commissions do not work together on seasons. For example, take Christmas. People like giving lottery tickets and scratch tickets as small gifts – you know how it is, an opportunity to dream what if?
I’d like to be able to sell scratch tickets which can be redeemed interstate and regular games which can be redeemed interstate. Making this available would increase sales. I know from my own newsagency that possible lottery sales as gifts are lost when customers realise that product sold in one state cannot be redeemed in another.