Purchase 11 magazines in eight weeks from my newsagency you get a free magazine of your choice up to the value of $10.00. The average magazine purchase is $4.50 and the average redemption $5.00. This equates to a 10% discount.
At Coles, purchase $49.50 worth of magazines and you accrue around 10 FlyBys points. FlyBys points can be redeemed for gift vouchers. You need 13,500 points for a $100 voucher. That equals 675 points for a free $5.00 magazine. So, one needs to spend $3,375.00 to get a free $5.00 magazine.
From time to time FlyBys offers bonus points but a check of the Coles website and considering the range of product in store, current bonus items account for less than .5% of the products they carry.
State Governments ought to regulate to force businesses to publish in store and on receipts a present value for each point accrued.
newsXpress stores have now adopted my magazine club card promotion. (I am a shareholder of newsXpress.)
well, the reason for flybys, and other loyalty programs, isn’t to directly reward your loyalty but to rather to convince you to enter your demographic information and then allow your purchases to be tracked over whenever you use the card.
imagine how much you could know about someone by seeing a list of everything they buy. that is very valuable for marketers.