I thought I might summarise the week in magazines based on data I see from serval newsagencies and comments from conversations with newsagents.
Star – slow. Little point of sale material, it’s lost on the shelves.
OK! – Australian edition – new issue this week, selling very well.
Woman’s Day – average week.
New Idea – below average week – Oprah not a big pull???
TV Week – strong
Take 5 and That’s Life – strong as usual.
NW – soft.
WHO – very strong
Australian Women’s Weekly – good steady sales
Christmas – Family Circle, US mags, Better Homes – strong.
Melbourne Observer – weekly newspaper/magazine – a sell out again
Order more copies of the Melbourne Observer.