I created the magazine club card fourteen months ago to drive magazine sales in my shop. There are now over 70 newsagents running this simple magazine sales promotion tool. It’s like a coffee card but for magazines. Customers love it. In our case we’re still well ahead fourteen months in. The key is how you interact with the customer. Every day we hear customers comment that this card draws them back to our shop to buy their magazines. It is a great loyalty builder and sales driver. And only newsagents would offer such a promotion. I reckon it’s better than any fuel discount offered by the supermarkets. Plus it goes to the heart of the Australian newsagency point of difference – the best range of magazines in the world.
Hi
Is it still going good?
hoon.
Hoon it’s working well still. A great point of difference for us. mark