Today’s Herald Sun came with a 2006 calendar from the creative pen of cartoonist Mark Knight. It’s been an ideal promotion for the newspaper. Better than other promotions since this one is directly linked to the product. Plus, the circulation department provided excellent counter POS material which boosted interest. Checked in on a couple of petrol outlets and a supermarket and, of course, they did not have the calendar on display. Publishers need to realise that newsagents are the best channel for driving promotion based sales.
Looked for your Mark Knight 2016 Calendar and couldn’t find it. Does the calendar start with Monday or Sunday?
Would appreciate your reply.
Thanks.
Irene I encourage you to check with the publisher. I note that the post you have commented on is from 2005.