It will be a big Sunday this Sunday for newspapers in Melbourne. The Age has the annual (brilliant) Leunig calendar and the Herald Sun has a Kath and Kim DVD give away. Great for sales. Frustrating that they’re competing on the same day for the sales kick. The biggest frustration will be that we run out of DVDs and turn customers away.
I’d like publishers to work with newsagents on title based over the counter loyalty strategies as opposed to giveaway promotions as they stand a better change of building repeat business.