Tim Porter provides an excellent analysis of the circulation figures released a few days ago in the US. He is predicting that a tipping point t is close to being reached where circulation falls will measurably impact on advertising revenue. His comments about publisher investment in the news room are particularly relevant in relation to the cost cutting at Fairfax.
This post by Tim yesterday referring to a summary at poynter.org on how newspapers are reporting this news is also a must read. The .3% fall for the Minneapolis Star Tribune is interesting as it is smaller than the others and given the considerably work they have done on the content and design of the newspaper.
We hopped into this pot of water when it was cold and too many of us have not noticed that there is a small flame warming the water. The water is already dangerously hot.