The Age today carries a 28 page tabloid insert cataloguing items punters can bid for. bid2buy is a business to consumer concept so I expect the more eBay aware readers will be confused. It’s good to see a newspaper using promotion mechanism more closely aligned with their product to woo readers.
bid2buy is being used by over 250 newspapers. The technology and strategy is from Cityxpress in the US. The Age joins Community Newspaper Group in Perth and Life Gold Coast in using the concept to revitalise advertising.