At Techworld they have a story about what seems to be an amazing broadband product. The developers of the technology claim to deliver 1,000 times more bandwidth than existing WiMax technology. This technology and other similar technology in development, is what will revolutionise how we access news and information since rich, easy to view content will be truly portable.
This technology will be a giant leap from where we are at today. It will introduce just in time publishing opportunities for media companies. (And as we become more news hungry, is a more scared world, being online all the time will be important to us.) It will also make media companies build geographic specific content. It will make us even more mobile device centric.
The biggest shift this type of low cost mobile broadband access could/will bring is a consumer demand for immediate access to news and information rather than static of the more traditional media paradigm. This is where I see an impact in newspapers and to a greater extent magazines – especially the weekly women’s magazines.
And as I write this I’m thinking about this technology coupled with the e-ink/e-paper devices I’ve previously written about and realise a combination becomes the killer app.
The company involved in this latest product is xG Technology. They’re worth watching.
FOOTNOTE: This will be a government and regulatory challenge – especially if Telstra and existing media companies have a say in the matter!