A blog on issues affecting Australia's newsagents, media and small business generally. More ...

What is important to young people when making a purchase decision

Thanks to the Wise and Young blog I have found the recently released Phatgnat Youth Survey Report 2005. This is a must read for anyone selling to the youth market. The survey was conducted online in September involving 393 people between the ages of 11 and 25. 10% of respondents were from Australia.

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