In response to newspaper publishers putting their product into more outlets we are developing several strategies to boost sales. In a typical newsagency there are zones which customers enter, make their purchase, pay and leave. In many cases they are oblivious to other product categories. We already co-locate newspapers and feel that by adding at least a third location we may get the kind of sales boost we are seeking. This is about eyeballs and while newspaper publishers want us to have product in an official stand in one location we already know that an additional location can lead to above average sales growth. This one os the strategies we’re working on.
I wish Australia publishers provided in store display material like their UK counterparts. This would make co-location easier.