I’m in Brimingham UK and just picked up the Sunday papers. Free today with The Mail, a DVD of On Golden Pond. Free today with News of the World, a DVD of series 2 episode 1 of Little Britain (brilliant comedy series). In some stores their Sunday papers are sealed in plastic while in others they are stacked in holders to keep everything together. A couple of stores I saw where product is stacked without any guide inserts flow to the floor. Two retailers I spoke with are frustrated with publisher obsession with DVD promotions yet they like the sales interest.