3 mobile yesterday introduced their mobile TV offering. Initial programs include: Forget The Rules – an interactive show where viewers vote on the ending; live Sky Racing; live CNN; ABC Kids, Cartoon Network and the live 9 network coverage of the Johnnie Walker Super Series. The pitch at their website is watch what you want when you want. As a first cut at TV on mobile phones we’re bound to be excited by this innovation. What I am most interested in what is next along this road. The mobile phone is a different channel to TV and cannot be compared to TV. It’s a channel I’d expect to see newspaper and magazines publishers play in. It’s also a channel newsagents need to somehow connect with if we’re to maintain relevance in the news and information sector.