I received a call from a colleague yesterday saying that Vodafone was offering recharge at 10% off through the Woolworths stores if you purchase a one of their SIMs. While Vodafone are welcome to do whatever deal they want to attract new business, that they can offer 10% off recharge through a big business channel and nothing through a small business channel bothers me. Vodafone will say that the Woolworths stores are building the Vodafone customer base. Newsagents do as well through signage and adding to the Vodafone convenience factor – given our locations and the hours we are open. Vodafone recently announced a 37.5% cut in newsagent commissions for Vodafone recharge to 5% making it of doubtful economic value.