Particletree has published (online) the first issue of Treehouse an online magazine about web development. Treehouse is a typical niche publication except that they are pursuing readers where they live – online. It makes sense for them. Low production costs. High quality on screen presentation. Excellent representation of advertisements. All leads to a low subscription cost. The high quality content as reflected in this first issue will drive sales.
Treehouse is showing how niche can be done efficiently and effectively online. It’s something we will see more of and I am sure the result will be more space on retailer shelves for higher volume product.