Peter Zollman, founding principal of Classified Intelligence LLC, writes for Newspapers & Technology about the impact of online for newspapers. Zollman’s thesis is that all the online activity is reigniting interest in classifieds and that this helps newspapers in print and online. I’d agree with that. Online brings people to advertising who might otherwise not have taken the step. Then it’s not a big step to use paid advertising. Zollman’s article is a good summary of online US classified plays to be aware of.