OK magazine has a chocolate bar; Good Taste a Lindt chocolate bar; recipes+ a pack of raspberry bullets. All this free chocolate for purchasing a magazine is great even though it’s a challenge to stack and keep tidy. It annoys me though when publishers get it wrong – as has happened with Good Taste. Their chocolate bar has been glued badly and we’re spending too much time every day re-sticking the bars on the cover. This may seem like a whinge and it probably is. However, the free gift looks like crap when glued badly and this becomes a turn off for customers. Over at OK they have got it right: a strong glue and good product presentation. As a result sales are great.