Stephen Baker of Business Week has blogged that seems set to unveil its blog search this week.
The relevance of this is that it makes blogs more accessible to regular punters. This builds traffic and puts blogs on a more even footing with regular news and information websites. This is turn puts pressure on mainstream media to engage in a more immediate and conversational way. While there is a debate over whether blogging is journalism, that it is becoming so easily searchable at places such as Yahoo and Google makes it a medium which competes with news and information websites for eyeball time and that is all that matters.