Classified Intelligence reports in a press release that “Google is aggressively moving to include classifieds listings in its organic search results…”
According to CI Google is currently requesting direct feeds from classified advertising websites.
While I don’t know if Google will be given the content feeds they are seeking, that they are pursuing providing advertising content through search results puts the traditional classified advertising supply chain more under the pump.
This is a space we have been playing in, in the back room, for over a year. Our goal is to offer an online advertising solution which newsagents can be part of in some way.