It’s AFL Grand Final Saturday in Melbourne. Our one day of the year in this sports mad city. Everyone embraces the Grand Final – including those who ignore the game all year.
Newspaper sales are always high on Grand Final day. It’s part of the hype: what the experts say, the cartoons, the pre game scandals.
That’s why it is so odd that The Age is giving away a free CD with their newspaper today. It’s odd to have such a marketing push on Grand Final day. Odder even that the promotion has nothing to do with the newspaper as such.
I’m all for marketing newspapers. I just wish that the marketing related to the product and that as a newspaper retailer I could connect with it in some relevant way which could lead to sustainable sales growth.
It’s Grand Final day in Melbourne and The Age should be focused 100% on that in its marketing efforts today. It’s a newspaper, not a brand.