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Newspapers and new routes to market, MediaWeek reports.

Why newspapers are finding new routes to new markets is a good analysis of significant changes occurring in the UK newspaper distribution space.

While our marketplace is difference we are experiencing change, significant change. What the MediaWeek analysis does not cover is the impact on the small business newsagents. The impact of loss of traffic will be significant. The big question is when. Phillip Meyer says newspapers will vanish in 2040 (in his book, The Vanishing Newspaper), newsagents say they will never vanish. Regardless of your position the channel is being impacted. Publishers are leading the change and newsagents need to understand the impacts of their moves and to take initiatives to mitigate the impact and find new traffic.

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