A blog on issues affecting Australia's newsagents, media and small business generally. More ...

More freebies with newspapers this weekend

Buy The Age tomorrow and you will be given a free CD of classical music. Last weekend it was drink coasters and a couple of weekends ago it was a Yoga DVD.

I like The Age. It’s a good newspaper. I wish they’d invest as much in promoting the newspaper for its news and analysis content as they seem to spend on gimmick marketing.

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Newspaper marketing

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