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Sensis uses Google AdWords to poach consumer interest in other businesses

A good report on last night’s ABC TV 7.30 Report about the Telstra owned Sensis, through their Trading Post business, using Google’s AdWords and similar services from other search engines to siphon traffic to their site by posing as relating to businesses NOT advertising at the Trading Post. The 7.30 Report story was primarily about the Trading Post trying to grab traffic destined for Stickybeek, a local free classified advertising site.

Beyond the apparent appalling behavior by Trading Post management (and by association Sensis and Telstra Management) is the lack of interest shown by the ACCC which bothers me – especially since the Trading Post activity was against a micro business.

So much for business ethics.

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