CBS will commence podcasting, Guiding Light, a 68-year-old soap opera, Tuesday. Guiding Lightstarted as a radio series in 1937. It is the first podcast effort from CBS Netcast.
From the CBS press release:
“Podcasting has become one of the fastest growing programming and promotional tools in media today and with this dedicated site we plan to be part of this new medium in a big way,†commented Larry Kramer, President, CBS Digital Media. “With this move, we continue to expand our entertainment programming portfolio on CBS.com in way that engages the consumer with a unique experience that complements the broadcast on the Network.â€