Spend the Saturday before Mothers Day and Fathers Day in a newsagency and you soon realise that people care more about mothers. They buy more greeting cards and gifts and they spend more time on the purchase.
I’d never thought about it that much until I encountered several customers yesterday. One mother said to her teenage son “just pick a card, any card”. Another daughter didn’t seem to stop as she grabbed a card almost randomly to purchase. Now there may be explanations but I’ve never seen anything like this happen on Mothers Day.
Maybe my perception is wrong. I suspect not. Certainly the sales for Fathers Day are considerably less than Mothers Day.
PS. The top selling Fathers day gift – Darrell Lea Dad’s Bags – full of chocolate, licorice and candy delights from Darrell Lea.