A report in yesterday’s Sydney Morning Herald said that the ABC’s new lifestyle magazine, Goodlife, aimed at over 35s would be sold in supermarkets. If true and newsagents have been left off the retail roster then bugger them I say. If it’s an error in the report then bugger the SMH. It’s tough enough for newsagents let alone being forgotten in stories.
I hunted all over the ABC website and cannot find out their distribution plans.
Newsagents are important to the ABC. Our channel sells and promotes Gardening Australia, Delicious and Limelight. Gardening Australia and Delicious are both are strong titles and both are achieving growth in market segments which are challenged based on the latest Roy Morgan research readership data.
One only has to look at the launch success of Notebook and Real Living in the newsagent channel to gauge the value of newsagents getting behind new titles in ways supermarkets and other magazine outlets never support magazines.