The Age has another giveaway this weekend. A yoga DVD apparently.
I had a customer ask a couple of days ago when the next CD or DVD was coming out with a newspaper. I asked why. “Because that’s when I’ll buy it” was the answer. Okay it’s anecdotal and a one off. However, all these giveaways which are unrelated to news only serve to confuse consumers about what the masthead (brand) stands for and I have evidence from one customer to support that.