Vnunet.com reports that a survey by CLX shows that it’s not young people who are driving the growth in podcasting, but the older generation.
If accurate, this survey challenges some of what is being written about podcasting being a medium embraced by young people.
CLX surveyed 8,000 US consumers and that’s a decent dataset to work with.
I’d like to see more surveys. In the meantime podcasters will need to consider the implications for what is being produced. At the same time, mainstream media companies yet to enter podcasting might see this research as encouragement to enter the fray.
I still see podcasting as a medium which sets stories free. It provides another dimension which takes a story off the page and thus has the potential to attract more people to the brand.