Newsagents are like cab drivers. People talk to them about anything and everything. Standing behind the counter in a newsagency is a great way to connnect with the pulse of the street without conducting an expensive poll.
Yestreday a semi regular and quiet customer commented on how good The Australian newspaper was looking. I was surprised because it was unusual for this customer to speak and because The Australian is not a big seller in my shop.
He’s right though. The Australian is looking very good. While they do promotions from time to time they seem (in the main) on content based promotions (such as the current World War series) than winning cash and other prizes.