Australians love magazines and they are taking to new and revitalised offerings if these experiences in my newsagency and newsagents I talk with are anything to go off.
The latest to achieve good results is Notebook from FPC Magazines. We have sold 70% of allocated Notebook stock in the first seven days – without any major in store display other than a counter unit and co-location across two segments. In most cases Notebook was purchased with another title.
Looking at sales of other magazines in the segment, Notebook has not impacted them.
I would be interested in the sales data from the non newsagent outlets carrying the tile and whether they have achieved similar sell through in the same timeframe.
The challenge for a newsagency like mine where we carry almost 2,000 magazine titles is to do new launches justice while also providing appropriate support for titles being refreshed (and re-launched) and regular titles.