My comment a couple of days ago that classified advertising is in play received a boost today with the news that the Telstra owned Sensis is about to play big time in the employment classified space.
All major newspapers are reporting the story today. The Australian covers it well.
While Sensis says they’re not trying to put seek.com.au, Fairfax or News our of business, they are chasing the same dollars.
Even on the scant details of the pricing for the Sensis model (linkme.com.au), it’s overpriced given the cost of the infrastructure necessary.
In so many areas the Internet has dramatically brought down the cost of products and or services yet in advertising, where the major media players still dominate in Australia, we’re yet to see significant price shift.