According to Court TV, “over 45,000 people signed up for real time wireless alerts on the Jackson trial & Verdict Watch via cell phone text messages”.
In the PBL / Optus relationship announced earlier this week you have content creator and efficient supply chain. No middlemen. No overhead.
Consider the Jackson vertict and consumers’ desire to access this through mobile devices as how some consumers will want to access stories in the future. That these mobile devices facilitate easy access to moving stories makes them more interesting to the younger consumer.