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Goldman Sachs downgrades Fairfax and APN

“Across the media sector we have factored in a zero growth year in fiscal year 2007, to reflect a cyclical downturn in advertising. However, in our view, the risk of an advertising slowdown earlier has increased appreciably,”

So says Goldman Sachs as resported by the Australian Financial Review.

We, newsagents, need to be aware of what the analysts think and consider this in our own businesses when seeking traffic and sales growth opportunities. It’s not as if there is a drought of options.

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