A new report, Podcasting as an Extension of Portable Digital Media – Fact, Fiction, and Opportunity, from The Diffusion Group claims demand for podcasts is expected to grow from < 15% of portable digital music player owners in 2004 to 75% percent by 2010. Source ipodnn.com.
With new phones and other podcast friendly devices hitting the market almost weekly, enough corporations have invested in mobile access to guarantee these forecasts are easily met. Consumers have shown how much they want access to information and entertainment anywhere. The challenge is for mainstream content providers to ensure their relevance by being in this space quickly. In Australia that’s not happening at the moment.