thestreet.com is reporting that Gannett is buying closely PointRoll – a smart online ad marketing firm. Gannett owns TV stations and newspapers including USA Today.
This is just another in a series of significant acquisitions this year by newspaper publishers – investing capital outside their traditional businesses to support their traditional businesses and leverage their brands into the new mobile world. The level and speed of invetsment is proof that the publishing world is changing.
Australian Newsagents and others on the news and information supply chain need to be investing in their businesses. These investments need to be in areas which underpin their value proposition to consumers and their bricks and mortar presence.